Most IT companies depend on random lead sources. One month it’s referrals.Next month it’s LinkedIn messages.Then nothing for 2 months. That’s not a system. That’s survival mode. If you want predictable revenue, you need a lead engine. An engine means: Input → Process → Output. Consistent. Measurable. Scalable. Let’s build this properly. What Is a…
Why Most IT Companies Never Close High-Ticket Deals Most IT companies stay stuck in the ₹2–5 lakh project range because their positioning attracts small clients. When your website says “Affordable Software Development” or “Cost-Effective IT Solutions,” you are signaling to low-budget buyers. High-ticket clients look for risk reduction, specialization, and authority. They don’t search for…
One of the most common questions IT company founders ask before running ads is: “How much does a lead cost in India?” The honest answer? It depends. Industry.Target country.Service niche.Competition.Offer positioning.Landing page quality. But there are realistic ranges. This guide breaks down: ✔ Real CPL ranges✔ Google vs Meta comparison✔ B2B vs international targeting✔ ROI…
Most SaaS founders in India make one of two mistakes: They rely only on organic growth and wait too long. Or they run Meta Ads without a structured funnel and burn money. Meta Ads (Facebook + Instagram) can work extremely well for SaaS startups — but only if you understand one thing: Meta does not…
Headlines say: Naturally, people panic: 👉 Is IT hiring slowing down?👉 Should I avoid startups?👉 Is this another tech recession? Let’s analyze the situation realistically. 1️⃣ What Is a Startup Funding Slowdown? Funding slowdown means: In simple terms: Money is not flowing as easily as before. During 2020–2022, many startups raised excessive funds. Now markets…
GST compliance is not optional for IT businesses. In 2026, several procedural updates and stricter compliance monitoring have affected: If you ignore updates, penalties increase.If you understand them, compliance becomes simple. Let’s break it down clearly. 1️⃣ Why GST Updates Matter for IT Companies Unlike product businesses, IT firms deal with: Small compliance mistake =…
Cloud pricing changes directly affect: In 2026, AWS has made pricing adjustments across multiple services. But the real question is: 👉 How do AWS price changes impact Indian startups?👉 Will SaaS costs increase?👉 Should founders rethink cloud strategy? Let’s analyze this practically. 1️⃣ Why AWS Pricing Changes Matter AWS dominates cloud usage among: Most early-stage…