Most IT companies run ads. Very few track properly. And almost none track strategically. If your tracking setup is wrong, three things happen: Google optimizes for the wrong signals.Meta shows fake performance confidence.You make decisions based on incomplete data. Conversion tracking is not optional. It is the backbone of performance marketing. Let’s build this correctly….
Most Indian IT companies want international clients. US.UK.Australia.Canada.Middle East. Because: Higher budgets.Stronger currency.Long-term contracts.Better margins. But wanting global clients and consistently acquiring them are very different things. Many IT companies fail internationally because: They use local marketing strategy for global market.They lack positioning.They underestimate competition.They ignore credibility signals. Let’s break down exactly how to generate…
Most IT founders think: “LinkedIn is expensive.” Yes. But expensive doesn’t mean unprofitable. LinkedIn Ads is not for cheap leads. It’s for qualified decision-makers. If you sell: Custom softwareERP implementationCloud consultingCybersecuritySaaS platforms LinkedIn gives you something Google and Meta cannot: Precise professional targeting. You can target: CTOFounderIT ManagerDevOps LeadProcurement HeadIndustry-specific roles But if you use…
One of the most common questions IT company founders ask before running ads is: “How much does a lead cost in India?” The honest answer? It depends. Industry.Target country.Service niche.Competition.Offer positioning.Landing page quality. But there are realistic ranges. This guide breaks down: ✔ Real CPL ranges✔ Google vs Meta comparison✔ B2B vs international targeting✔ ROI…
Most IT companies don’t fail because of lack of technical skills. They fail because they don’t understand client acquisition. They build great products.They hire good developers.They invest in infrastructure. Then they run ads randomly and expect enterprise clients. That’s where the failure begins. Performance marketing is not “running ads.” It’s building a predictable revenue system….
If you run an IT service company and you’re struggling to generate consistent B2B leads, here’s the hard truth: Random boosting.Generic digital marketing.Basic SEO. None of that works at scale for IT services anymore. In 2026, B2B buyers are smarter.Competition is stronger.Ad costs are higher. If you want predictable client acquisition, Google Ads — when…
Most businesses don’t lose money on Google Ads because the platform is bad. They lose money because of avoidable mistakes. Google Ads is predictable. If structured properly, it works. If mismanaged, it burns budget quietly. Let’s break down the most common budget-wasting mistakes and why they happen. Running Ads Without Proper Conversion Tracking This is…
Most businesses say: “Our ads are working.” But when you ask them for numbers, they show: ClicksImpressionsReachLikes None of that is ROI. ROI is simple: How much money did you make compared to how much you spent? If you cannot answer that clearly, you are guessing. Let’s break it down properly. What ROI Actually Means…
Many business owners think Meta Pixel and Google Tag Manager are competitors. They are not. One is a tracking tool. The other is a tracking management system. Confusing them leads to poor implementation and broken data. Let’s break this down clearly. What Is Meta Pixel? Meta Pixel is a tracking code provided by Meta (Facebook)….
Many businesses obsess over one thing: “Why is my CPC so high?” But here’s the reality: CPC is not random. It’s influenced by competition, quality score, keyword intent, and ad structure. You cannot control competition. But you can control everything else. Lowering CPC is not about tricks. It’s about optimization. Let’s break it down properly….