Certified Social Media Strategist (CSMS) Certification Course

Categories: Development & Programming

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Course Content

Introduction to Social Media Strategy

The Role of Social Media in Digital Marketing
Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
The Relationship Between Social Media Strategy and Overall Business Strategy
Setting Clear Objectives and Goals for Social Media Campaigns
Defining the Target Audience and Understanding Their Needs and Behavior

Developing a Social Media Strategy

Content Creation and Curation

Social Media Advertising and Paid Campaigns

Community Management and Engagement

Social Media Analytics and Reporting

Crisis Management and Risk Mitigation

Trends and Innovations in Social Media Marketing

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Course Content

Introduction to Social Media Strategy

The Role of Social Media in Digital Marketing

Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)

The Relationship Between Social Media Strategy and Overall Business Strategy

Setting Clear Objectives and Goals for Social Media Campaigns

Defining the Target Audience and Understanding Their Needs and Behavior

Developing a Social Media Strategy

Setting SMART Goals for Social Media (Specific, Measurable, Achievable, Relevant, Time-bound)

Conducting a Social Media Audit to Assess Current Performance

Competitor Analysis and Industry Benchmarking

Crafting a Content Plan and Social Media Calendar

Budgeting and Resource Allocation for Social Media Campaigns

Choosing the Right Social Media Platforms for Your Brand

Content Creation and Curation

The Importance of Content in Social Media Marketing

Content Types: Images, Videos, Blogs, Infographics, Podcasts, etc.

Best Practices for Creating Shareable Content

User-Generated Content and Influencer Marketing

Content Curation: Finding and Sharing Relevant Third-Party Content

Tools for Content Creation (Canva, Adobe Spark, etc.)

Social Media Advertising and Paid Campaigns

Overview of Social Media Advertising Platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)

Setting Up and Managing Paid Campaigns on Social Media

Targeting and Segmentation Strategies

Budget Management and Bidding Strategies

A/B Testing for Ad Optimization

Measuring Ad Performance and Adjusting Strategies

Community Management and Engagement

Strategies for Growing a Loyal Online Community

Best Practices for Responding to Customer Inquiries and Feedback

Social Listening Tools and Techniques

Managing Online Reputation and Handling Negative Comments

Building Relationships with Influencers and Brand Advocates

Encouraging Engagement: Contests, Polls, and User-Generated Content

Social Media Analytics and Reporting

Key Performance Indicators (KPIs) for Social Media Marketing

Tools for Social Media Analytics (Google Analytics, Hootsuite, Sprout Social, etc.)

Interpreting Data: Reach, Engagement, Conversions, etc.

Reporting Performance to Stakeholders

Using Insights to Refine Social Media Strategy and Improve Future Campaigns

Crisis Management and Risk Mitigation

Managing a Social Media Crisis: Steps to Take and Mistakes to Avoid

Identifying Potential Risks and Issues in Your Social Media Presence

Developing a Crisis Communication Plan for Social Media

Responding to Online Backlash and Negativity

Protecting Your Brand Reputation on Social Media

Trends and Innovations in Social Media Marketing

The Role of AI and Automation in Social Media Management

Voice Search and Social Media: Preparing for the Future

AR/VR in Social Media Marketing

The Growing Importance of Social Commerce

Influencer Marketing Trends and Best Practices

Emerging Platforms and New Tools in Social Media Marketing

Student Ratings & Reviews