Advanced Google Analytics Certification Course

Categories: Development & Programming

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Course Content

Introduction to Google Analytics Advanced Features

Overview of Google Analytics and its Role in Digital Marketing
Differences between Standard and Advanced Google Analytics Features
Key Metrics and Dimensions in Google Analytics
Configuring Advanced Tracking in Google Analytics
Introduction to Google Tag Manager for Enhanced Tracking

Advanced Tracking Setup and Custom Dimensions

Goal and Conversion Tracking

Segmentation and Advanced Filtering

Custom Reports and Dashboards

Attribution Modeling and Multi-Channel Funnels

Enhanced E-commerce and Tracking User Behavior

Google Analytics for Mobile and App Tracking

Troubleshooting and Debugging Google Analytics

Reporting, Analysis, and Data Interpretation

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Course Content

Introduction to Google Analytics Advanced Features

Overview of Google Analytics and its Role in Digital Marketing

Differences between Standard and Advanced Google Analytics Features

Key Metrics and Dimensions in Google Analytics

Configuring Advanced Tracking in Google Analytics

Introduction to Google Tag Manager for Enhanced Tracking

Advanced Tracking Setup and Custom Dimensions

Implementing Advanced Tracking Setups

Setting Up and Using Custom Dimensions and Metrics

Enhanced E-commerce Tracking: Setting Up and Interpreting E-commerce Data

Advanced Tracking for Video, Scroll Depth, and Form Submissions

Using Google Tag Manager for Event Tracking and Setting Up Triggers

Goal and Conversion Tracking

Setting Up and Configuring Goals in Google Analytics

Understanding and Tracking Micro and Macro Conversions

Funnel Visualization and Goal Flow Analysis

Attribution Models: First Interaction, Last Interaction, Linear, and Time Decay

Integrating Google Analytics with Google Ads for Conversion Tracking

Segmentation and Advanced Filtering

Using Advanced Segmentation Techniques to Analyze Specific Audience Behavior

Creating Custom Segments for Targeted Analysis

Implementing and Using Advanced Filters for Reports

Using Session and User-Level Segmentation

Segmentation for Different Devices and Traffic Sources

Custom Reports and Dashboards

Understanding the Benefits of Custom Reporting in Google Analytics

Creating and Sharing Custom Reports Based on Specific KPIs

Building Personalized Dashboards with Google Data Studio

Using the Custom Report Wizard to Build Advanced Reports

Setting Up Automated Reporting and Email Notifications for Stakeholders

Attribution Modeling and Multi-Channel Funnels

Understanding Attribution Modeling and its Importance in Decision-Making

Configuring and Interpreting Multi-Channel Funnel Reports

Analyzing Assisted Conversions and Understanding Cross-Channel Influences

Applying Advanced Attribution Models to Your Marketing Strategy

Reporting on User Journeys Across Devices and Channels

Enhanced E-commerce and Tracking User Behavior

Implementing Enhanced E-commerce Tracking in Google Analytics

Tracking Product Performance, Shopping Behaviors, and Checkout Processes

Understanding Product List Performance and Internal Search Behavior

Analyzing E-commerce Data for Insights on Improving Sales and Conversions

Integrating Google Analytics with CRM and Email Marketing Tools for a Holistic View of Customer Behavior

Google Analytics for Mobile and App Tracking

Setting Up Mobile App Tracking in Google Analytics

Tracking App-Specific Metrics (Screen Views, In-App Events, User Behavior)

Using Firebase for App Analytics and Integrating with Google Analytics

Analyzing Mobile App User Behavior and Lifecycle

Optimizing App Marketing and User Experience Through Google Analytics Insights

Troubleshooting and Debugging Google Analytics

Identifying and Fixing Common Google Analytics Tracking Issues

Debugging Setup Issues with Google Tag Assistant and Real-Time Reports

Resolving Tracking Problems for Multiple Domains, Subdomains, and Cross-Device Tracking

Troubleshooting Issues with Goals, E-commerce, and Custom Dimensions

Using the Google Analytics Debugger and Google Tag Manager’s Preview Mode

Reporting, Analysis, and Data Interpretation

Understanding Key Business Metrics in Google Analytics

Analyzing Data Trends and Generating Actionable Insights

Creating Reports That Align with Business Goals and Objectives

Presenting Insights Effectively to Stakeholders and Decision-Makers

Using Google Analytics Data to Optimize Marketing Strategies and Improve ROI

Student Ratings & Reviews